Last updated on September 29th, 2023 at 11:39 am2 minutes read
In some recent news shared by Tubefilter, YouTube has made a rather significant decision – they’ve officially pulled the plug on their yearly Rewind video. This comes after years of facing criticism for the video feeling too commercialized and disconnected from the YouTube community. As a response, YouTube is taking a different approach this year, although the details of this new direction are still somewhat hazy.
What Exactly Was YouTube Rewind?
YouTube Rewind was an annual video series that aimed to showcase the best of YouTube. It featured a mix of viral videos, major events, trends, and music, providing a recap of what made YouTube so special that year. YouTube and Portal A Interactive were behind its production, and each year, the series highlighted an increasing number of YouTube personalities. These videos were usually uploaded to YouTube’s official channel.
When Did YouTube Rewind Begin?
The journey of YouTube Rewind started in 2010, conceived as a way to celebrate the top videos on the platform. The very first installment, titled “2010 YouTube Rewind: Year in Review,” landed on December 13, 2010, and showcased the top 10 most popular videos from the previous year.
Why Did YouTube Rewind 2018 Cause So Much Controversy?
Among all the editions, “YouTube Rewind 2018: Everyone Controls Rewind” holds the dubious distinction of being the most disliked video on YouTube. It faced widespread criticism from creators and viewers alike. Many felt it was too corporate and that it focused more on brands and celebrities rather than the YouTube community. As of now, the video has accumulated a staggering 19 million dislikes and a barrage of negative comments.
So, with YouTube’s decision to cancel Rewind, what are your thoughts on this move? Feel free to share your opinions in the comments below.